Darling Society wanted to shift their business from primarily a magazine to primarily a clothing line. The trick was to keep this pivot authentic to the brand and bring the audience they’ve built along with them.

I worked on developing brand and product storytelling pillars to communicate their ethos and unique attributes. Every piece of content they execute should connect back to one or more of these. I also supported the Social Strategist on the approach for Instagram and TikTok based on these pillars.